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The Cigar PEG Educational Institute Presents: The Speaker School on March 18, 2008, 9 AM to 5 PM

The Westin Long Beach

333 East Ocean Boulevard

Long Beach, California 90802

Sleeping rooms will be $99 per night (the rate good for 3 days before and after the school)--hang with the Cigar PEG Board of Directors.

As a special bonus, Speaker School attendees will have the opportunity to meet Kiela Hine of Convention Connection Speakers Bureau (Malibu) www.conventionconnection.net and Andrea Gold of Gold Stars Speakers Bureau (Tucson) www.goldstars.com, ask a few questions, and network. They'll both be enjoying dinner with the Cigar PEG Board of Directors on Tuesday night, and so can you!

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Make More Money!

Why Else Would You Come? 

From the people that bring you the most amazing parties in the history of NSA—this no-holds barred speaker school is designed to put more dollars in your pocket—quickly! This speaker's school is no joke but rather kick ass valuable information to propel your professional speaking career, no matter how long you've been in the business. 

Learn from the personal success secrets from the Cigar PEG Board of Directors on Tuesday, March 18 and arrive early enough on Monday evening to celebrate St. Patrick's day with the Cigar PEG Board. Plan to stay Tuesday evening to enjoy having dinner with the Cigar PEG Board of Directors. You've got to pay your own way, but you'll have lots of fun and get lots of learning. Get help you can’t get anywhere else in the speaking industry—no questions are unreasonable!

Topics Covered Include:

• Business Growth, Business Growth and Business Growth

• Building your strategic plan to access your most profitable markets

• Developing products quickly, then selling them even faster

• Get association bookings by going in the backdoor

• Create marketing materials that will actually get you booked

• Article writing, personal branding/positioning, and much, much more  

• Brand Traction

Mark Your Calendar for March 18, 2008 in Long Beach, CA

The Cigar PEG Board of Directors, all successful speakers that approach the business of professional speaking from completely different perspectives. Resulting from your day with them, you will walk away with a strategic plan and the tools to implement your success—all you have to do is make a personal commitment to work daily toward your success and never just talk about it again. You’ll get ideas, insight and mentoring available nowhere else in the speaking industry. If you are serious about success in the business of professional speaking, 

DO NOT MISS THIS WORKSHOP!  

Attending this workshop will be hugely valuable to you not only in the education, insight, and tools that you will receive--attending this workshop will also be a fabulous networking opportunity. Come and stay the two nights, you'll find plenty of time to network with the workshop facility and the other attendees. This is worth your time!

9:00 - 10:30 Robert Bradford, CAP
10:30 - 10:45 AM Break
10:45 - 12:15 Russell White, CSP
12:15 - 1:45 Lunch
1:45 - 3:15 Kirstin Carey
3:15 - 3:30 PM Break
3:30 - 5:00 Ed Rigsbee, CSP
5:00 Attendee Debrief
Dinner following for those that decide to stay.

Long Beach, CA Cigar PEG, Speaker School Admission is only $149. Reserve Your Seat Now!!!

All PROFITS GO TOWARD OUR CHARITABLE GOOD WORKS! 

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How did Robert Bradford, CSP build a multi-million dollar speaking business when he sucks at sales?

 

OK, you must think I’m nuts.  I get more money doing corporate strategy than I would ever get doing a program for speakers.  But speakers are so much more fun…so here’s what just a few of you will get:

 

Learn some of the great secrets of making money in the speaking business:

How to get clients to call YOU

The secret to selling without selling

How to design your “money machine”

How to multiply every dollar you spend on marketing

• You will get worksheets you can use to develop your own strategy – and clear “how to” instructions to help you remember how to use them!  Not just an overblown PowerPoint presentation – real tools that are guaranteed to help you make more money!

• A free copy of Robert’s white paper, “The Great Business Secret of Great Speakers”!

• We will cover the following IN DETAIL, with HANDS-ON work and interaction with America’s #1 expert on small business strategy:

 

 Market Analysis

Competitor Evaluation

Identifying Strategic Competencies

Formulating Killer Strategies

Full Fee Trade Association Bookings through Article Publishing - Ed Rigsbee, CSP

Ed Rigsbee, CSP and founder of the Cigar PEG, will teach you how to get your full fee with national trade associations and professional societies by going after their soft underbelly and in through the back door with the publication editors. On your journey in building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.

 This is the implementation system designed especially for those who hate to make cold calls.  

Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door!  

You will gain knowledge of how to use the free internet search sites that will connect you with associations--associations that can book you for paid engagements.

 You will be able to differentiate between which directories are worth your investment and which are not.

 Discover how to access article banks and use them to broaden your internet exposure and raise your web site in organic Google searches.

Association management companies are like finding the pot-o-gold at the end of the rainbow--discover how to easily them all.

Societies of Association Executives are another treasure, discover how to access the riches.

Determine which of the numerous meetings industry associations are worth your energy.

 

Grow or Die - Russell J. White, CSP

 

Growth strategies are not just a luxury for large organizations when the economy is right and everything is going well. Growth strategies are required of every business to simply survive in today’s business environment.

 

To thrive in the competitive commodity-driven economy most speakers operate in, growth strategies are paramount to your business. Russell J. White is a growth expert that unlocks the treasure chest of profit opportunities facing speaking businesses today.

 

Grow or Die is an information packed program that will reinvent how you view opportunities and how to attack them.

 

This program includes cutting-edge practical ideas ready to go to work immediately to increase a speaker's profit growth.

 

·        Brand-traction

·        Best ideas of growth organizations you need to be using

·        Creating a culture of growth expectance

·        From renegade ideas to record growth

 

Are just a few of the topics covered in this high energy no-holds-barred workshop. And workshop it is. Attendees will be actively participating and be given tools to take back for revamping how you view opportunities and take an attack posture toward profits.

 

If you are a timid or coasting speaker-wannabe you don’t belong in this program. If you are afraid to take risks and get aggressive toward your speaking business, you don’t belong in this program.  But, if you want to be the speaker that makes the bottom line difference and energize your clients, you have to be here! Your clients love to be with a winner: be that winner. .

 

 

Russell J. White, President of Pinnacle Solutions, has distinguished himself as one of America ’s leading growth experts. He has assisted over 500 organizations in their growth with his strategic planning consulting, executive coaching, leadership academies, keynote presentations, books and the SMART Sales process. When CEOs want to significantly improve profits, grow their market share, develop their leadership team and improve their customer service, they work with him. Russell has also successfully coaching many speakers on improving their profit growth through his coaching program. They know the success secret is in his proprietary customized systems – rather than a one-size-fits-all approach. He listens to his clients and guides them to the point where they both want and must go.

 

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MAKE MORE MONEY AS A PROFESSIONAL SPEAKER WITH PRODUCT, by Kirstin Carey

 

Professional speakers get business the hard way and the easy way.  The hard way includes expensive advertising, costly promotions, and painstaking cold calls.  The easy way involves strategically created products, fantastic referrals, and great speeches.  Which way would you rather run your business – the easy way or the hard way?

 

Let’s face it, if you don’t have the right product in the speaking business, then you are missing out on both direct sales from the product and indirect sales of speaking, training, and consulting that come from effective products. 

 

How much money and business have you lost because you don’t have the right product or because you don’t have any product at all?

 

Learn the simple steps involved with pre-creation, development, and market and selling of product that will actually make you money.  Even if you currently have product, find out how to make it more effective.  Turn what you already have into fast revenue so you don’t have to work so hard for great results.

 

Attend this program and learn:

• The number one tool to help you figure out which product to create next.

• Exactly what type of product is best for you and your audience.

• How to create products quickly – even the dreaded “book.”

• Platform selling that won’t make you feel like slime.

• Specific techniques to get your audiences to pay you to market to them!

• How much to charge for your products so you make big bucks.

• The four questions you must answer before creating any product.

• Ways to leverage your products into more speaking engagements.

• How to double your next speaking revenue with one easy question.

So what’s this fabulous, content filled workshop going to cost?

Good stuff does not come free, however admission is only $149

And, if you wait and pay at the door, it’s full price for you: $199

To pay by check, mail to: Cigar PEG, Inc., 1746 Calle Yucca, Suite 4, Thousand Oaks, CA 91360

To pay with your credit card by phone: call Ed Rigsbee at 805-499-0766

Cigar PEG, Inc is recognized by the IRS as a 501 ( c ) ( 3 ) non-profit public charity. For more information, visit www.cigarpeg.com. The Cigar PEG accepts Visa, MasterCard and American Express—no excuses for staying home and missing this workshop!!!

Pictures from the December 2006 Cigar PEG Speaker's School in Orlando, FL

Coming Soon:

Advanced Speaker Marketing & Sales Plan Roundtable Retreat Featuring Dr. Revenue in Honolulu, HI

More information to come, mark your calendars for December 8-10, 2008. 

Plan to arrive in Honolulu on December 7 and depart on December 11--unless you stay longer to enjoy the island.

Registration: $995 (Plan carefully as there will be no refunds, only registration transfers.)

Early registration consideration: $695 until August 15, 2008.

• Network with other advanced professional speakers

• Hands on workshop, you will leave with your 2009 marketing & sales plan

• Work in the morning, play in the afternoon

• Nightly Cigar PEG hospitality suite

• Registration limited to 25 participants

To register online for the Hawaii Event: http://www.cigarpeg.com/education_institute.htm 

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