The 2006 Winter Cigar PEG Event with Content Too...

• How to Build a Multi-Million Dollar Speaking Business When You Suck at Sales

• Branding Yourself to be Remembered

• Selling Your Speeches to Associations the Easy Way; Through the Back Door

Hi Everyone,

It was a great time in Orlando, however it was even better to meet all of you. “It was the best seminar on professional speaking I have ever attended.” And you can quote me on that!                           

Thanks,  Ron Knaus

"Dr. Ron" Knaus, The Energy Doc

www.peakenergyinstitute.com

rknaus@peakenergyinstitute.com

Ph: 727-215-8104

Jump-Start Your Winter Speaking Business with the Cigar PEG's Three Rs; 

Russell, Robert & Rigsbee

This is a seminar and party you will not want to miss! Grab a flight to Orlando, it will not cost you much. Get out of the December cold, see your speaker buddies, make new friends and get some incredible ideas that will catapult your speaking career to new heights.

Professional Speakers, Consultants and Trainers…push yourself further than you ever thought possible; learn through a new window--strategy, branding, and sales and marketing secrets from the guys that make the Cigar PEG so successful. 

Russell, Robert & Rigsbee will show you how the skills that have enabled the Cigar PEG to succeed and become a recognized 501 (c) (3) public charity, can accelerate your speaking, consulting and training career. Tired of hearing the same old worn solutions? Tired of sitting in the same old kind of sessions? You are in for a treat! Learn from the guys that are quietly making fabulous things happen.

Learn from Russell "The Big Guy" White, how to brand yourself to become bigger than life. Learn from Robert Bradford, president at the Center for Simplified Strategic Planning how to map out your career by asking the right questions and make it a real business. Ed Rigsbee will teach you how to get paid association bookings by first going through the back door and then getting your expertise published--the kinder and gentler way to connect with meeting planning decision makers.

Location: Grosvenor Resort, 1850 Hotel Plaza Bl., Lake Buena Viata, FL 32830

Cigar PEG, Casual Speaker University Schedule:

Registration @ 9:00 AM

12/12/06: Seminar begins @ 9:30 with Russell until 11:30

How I Became The BIG Guy and Learned to Love My Brand-Russell J. White, CSP

Brand Your Own "BIG GUY" Experience

 

Big is an attitude, not a size -- but the BIG Guy is larger than life to his clients. Be ready to laugh, listen and learn about the Million Dollar branding identity that has worked for the BIG Guy and how you can create your own money-making memorable brand.

 

There is only one BIG Guy and there is only one you -- it's time to maximize it!

 

Learn to:

 

• Be remarkable and memorable in all your marketing
• Discover the unique brand that is you
• Maximize your branding exposure with every opportunity
• Get clients to own your brand
• Become the theme of a convention where you are the main event
• Create your own BIG guy experience from initial contact to multiple bookings  

There is so much rapid fire information in this session you will feel like you are drinking from a fountain that is flowing like an avalanche coming down a mountain! Russell J. White has been described as a force of nature on the platform and now it's your turn to learn how to deliver that type of BIG Guy experience. Experience it for yourself in Orlando!

 

Russell J. White's clients have referred to him as The BIG Guy for years -- but it wasn't until three years ago that he realized that was the brand identity he had been looking for all along. Find out how a chance comment from a fellow NSA member led to the development of a brand identity that now has him hearing "Hey! It's The BIG Guy!" from across airport concourses.

OK, so that might be interesting to hear, but what does that have to do with you and your success? Russell will deconstruct the ideas behind his new brand and how it fit into his overall marketing strategy in simple terms that you can immediately apply to your own speaking career.

What's more, Russell has discovered an inside secret to success: For more than a decade, he has earned a six-figure income within 60 miles of home. Yes, he also speaks around the world and across the nation -- but it is because he chooses to, not because he has to. He'll share with you the easy-to-apply marketing techniques that have brought him that steady stream of business.

Lunch break (on your own) from 11:30 to 1:00 PM

Robert presents from 1:00 to 3:00

How did Robert Bradford build a multi-million dollar speaking business when he sucks at sales?

 

OK, you must think I’m nuts.  I get more money doing corporate strategy than I would ever get doing a program for speakers.  But speakers are so much more fun…so here’s what just a few of you will get:

 

   Learn some of the great secrets of making money in the speaking business:

         How to get clients to call YOU

         The secret to selling without selling

         How to design your “money machine”

         How to multiply every dollar you spend on marketing

   You will get worksheets you can use to develop your own strategy – and clear “how to” instructions to help you remember how to use them!  Not just an overblown PowerPoint presentation – real tools that are guaranteed to help you make more money!

   A free copy of Robert’s white paper, “The Great Business Secret of Great Speakers”!

   We will cover the following IN DETAIL, with HANDS-ON work and interaction with America’s #1 expert on small business strategy:

 

         Market Analysis

         Competitor Evaluation

         Identifying Strategic Competencies

         Formulating Killer Strategies

Afternoon break 3:00 to 3:30

Ed presents from 3:30 to 5:30

Get Paid Association Bookings Through Publishing Your Articles - Ed Rigsbee, CSP

Ed Rigsbee, CSP and founder of the Cigar PEG, will teach you how to get your fee with national trade associations and professional societies by going after their soft underbelly and in through the back door with the publication editors. On your journey in building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.

 This is the implementation system designed especially for those who hate to make cold calls.  

 Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door!  

 You will gain knowledge of how to use the free internet search sites that will connect you with associations--associations that can book you for paid engagements.

 You will be able to differentiate between which directories are worth your investment and which are not.

 Discover how to access article banks and use them to broaden your internet exposure and raise your web site in organic Google searches.

 Association management companies are like finding the pot-o-gold at the end of the rainbow--discover how to easily them all.

 Societies of Association Executives are another treasure, discover how to access the riches.

 Determine which of the numerous meetings industry associations are worth your energy.

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